UNDERSTANDING THE CHALLENGE
In today's global fitness landscape, a common challenge many individuals face is the inability to afford or accommodate a personal fitness trainer. Consequently, many struggle to create or find a customized fitness plan that aligns with their unique goals, resulting in a lack of progress. This challenge is pervasive and presents a significant obstacle for individuals seeking to improve their fitness.
SOLUTION
To address this challenge, I created a comprehensive fitness application that offers 1-on-1 digital training sessions, personalized fitness plans, detailed progress insights, accountability features, and educational resources. I designed this app to provide an effective alternative to traditional personal training by leveraging the power of technology to deliver personalized fitness solutions.
DESIGN PROCESS
To create an effective solution, I conducted research to gain a deep understanding of user needs and preferences. With this knowledge, I developed and iterated on various design concepts, incorporating design principles, user feedback and data analysis to create a final product that addressed the challenges faced in the fitness space.
RESEARCH
01
User Interviews
During the research phase, I conducted User Interviews to gain this understanding and find a solution that tackles the core of the problem. The research goal was broken into three main objectives to ensure the right questions were asked during the interviews.
01
Understand what people respond to best in regards to training help.
02
Understand what issue most effects trainees and their progress.
03
Understand common problems trainees face at each stage of their journey.
Overview
Key Insights
After synthesizing the research, I found differences in the common goals of individuals versus their needs. I noted these two categories and analyzed the common themes.
IDEATION
02
Framing The Challenge
To strengthen the direction of the project, I turned research insights into "How Might We" statements that focus on both user goals and needs. This ensured I had a concise focus on the common themes of the challenge, which allowed me to empathize and brainstorm human-centered solutions.
User Personas
Digital Sketches
I designed multiple digital sketches and generated screen ideas to iterate on in the beginning of the design phase.
DESIGN
03
Branding
Fitsense was born with the goal of enabling humans to enhance and exceed their fitness goals.
Design System
I created a minimal design system and iterated down the line adding the necessary components.
High Fidelity Screens
PROTOTYPE
04
To further improve the designs overall usability, I prototyped the 3 user tasks for the purpose of assessing the screens through usability testing.
TESTING
05
Objective
With the prototype ready, it was time to perform Usability Tests. The goal of the Usability Tests was broken into three main objectives to properly observe and assess the product for improvements.
01
Understand the overall usability of the design.
02
Understand common issues users experience with the design.
03
Understand what features could be improved through iteration,
Overview
Key Insights
By conducting usability testing, I not only identified the aspects of my design that were successful, but also gained valuable insights into the challenges and issues that users were facing when performing tasks. This enabled me to refine both the design and the user flow to better address these common problems.
Iterations
Despite the positive outcomes, I recognized that there were areas that could be enhanced with the given feedback. I used the feedback as an opportunity to further refine the design and enhance the user experience through Iteration.
FINAL PRODUCT OVERVIEW
FITSENSE
A digital product that connects trainee with their ideal trainer. After setting their goals, trainees receive a personalized fitness plan designed specifically for them by their selected trainer.
Key Features
Personalized Plan
Digital Meetings
Goal Management
Trainer Insight Feed
Leaderboards and Gamification
Every form of training in your pocket
Users will no longer have to worry about accountability, planning, or progress given that this product includes every essential feature that they need in order to grow to their fullest potential.
